My experiment in alignment
I’m about to embark on a retail experiment. As many of you that know me, I’m fiercely independent in how I run my business and have never wanted to align myself with any major product companies. But managing a growing business is tough and especially in these times the perks and support of a big company has become a necessity.
It’s been a humorous parade of suitors that have come to seduce me. I won’t mention who has come and gone, but all the color companies want us to switch to their color line. Currently we use Schwarzkopf, which I love, but when other companies mention how much they are willing to give me for switching, I can’t help but question my fidelity.
Everyone makes promises, yet few deliver, buy I ‘m hoping my new venture with Aveda will be fruitful. I’m changing over my spa, Becky, into an aveda network salon. I’m redecorating, bringing in aveda full specialists, creating a new service menu etc. The question is if the retail brand in and of itself is a strong enough draw. It’s interesting talking to clients about the change. Many people love the brand and are very excited. I’m really interested in seeing how the response to the new services will be. We are now offering massage as well as facial services. My first new hire seems exceptionally motivated and promising.
By the way, please wish me luck for this weekend, I’m starting phase 2 of the Kennedy refurb, tackling the color area and interior painting. It’s going to be a whole new salon!
Originally published August 2011